The Property AgencyBenchmark™
One read of your agency across the five stages that decide whether it grows, every stage scored against the same standard so the answer is evidence rather than opinion. One benchmark report and a joint call, inside ten working days, so you know which stage is your ceiling and what fixing it is worth.
Tap a stage to see what gets read and scored there
Why both halves at once
Neither one on its own gets you there.
Hours with nowhere to go
Taking the manual work out of an agency hands the team hours back. With nothing new coming through the door, those hours have nowhere to go and the business stays exactly the size it was.
Leads a business cannot hold
There is no point generating leads for a business that cannot look after what it already has. If clients are drifting and good staff are leaving, more enquiries add pressure to the place it is already failing.
What you are booking
Two halves read at the same time, on the same business, written up as one report.
The Operations Audit
Sam looks at how the work really moves and what it costs. Three biggest problems, ranked, with a figure on each, and a walkthrough call.
The Marketing Audit
Adam and Lucy review how the business is found, what it says, and what happens to an enquiry before it reaches anyone.
What happens, and when
Under two hours of your week, total.
You book, then answer the intake
About twenty questions, mostly numbers you already hold: headcount, volumes, hourly rates, which tools you pay for. Thirty to forty-five minutes. Anything you skip gets a labelled industry figure and is flagged as an assumption.
Both halves worked in parallel, remotely
Sam goes through how the work actually moves and what each break costs in hours and pounds. Adam and Lucy go through how the business gets found and what happens to an enquiry.
The benchmark report lands
One document covering both halves: every stage scored with the evidence behind each, three ranked priority actions with a figure on each, and projected impact over ninety days. Plus the marketing read alongside it.
Forty-five minutes, all three on it
Both halves walked through together. You leave knowing which single thing to move first and roughly what it is worth.
Who you get
“He’s very techie-minded and put it to good use, building the dashboards, automations and workflows that kept everything joined up and took hours of manual work off the team. If you want someone who can look at how a business runs and make it work better, I’d recommend him without hesitation.”
Sam Olliver
Twenty-four years in property, up to Regional Property Management Director with 5,000 properties under management. He diagnoses how the agency runs, then builds the fix himself rather than handing over a document.
Adam Graver
A decade running marketing for property businesses, most of it inside national networks, most recently as Head of Marketing for one of the largest property groups in the country.
Lucy Collinge
Six years selling houses before she went near marketing. Valuations, viewings, negotiations, and the Friday call to a vendor asking why it has not sold. Then senior marketing roles across new homes and residential.
What you walk away with
Where the business is leaking, and what fixing it is worth, inside two weeks.
One straight answer from three people who have each worked inside a real agency.
One document that is yours, whether or not either firm does the work afterwards.
What happens after
Then you decide what to fix first, and who fixes it.
Fix
Sam rebuilds the operations: workflow, roles, process, tools. Scoped from what the benchmark found, and he does the build himself.
Fill
Adam and Lucy build and run the marketing, pointed at a business that can now hold what it generates.
Grow
An operations director and a marketing director, six months, for less than the cost of hiring one mid-level person.
The questions people ask
Will you tell me to rip out my CRM?
Almost never. Most agencies are running maybe a third of what they already pay for, so the first move is usually to make the existing system do the job it was bought for. Where a tool genuinely cannot do it, we say so and show the cost of staying put against the cost of moving. You decide.
What if our data is a mess?
That is the normal starting point, and it is a finding rather than a problem for us. If the numbers cannot be pulled without someone rebuilding them in a spreadsheet first, that tells you something worth knowing about how the agency is run. We work with what exists and mark clearly where a figure is an estimate.
Who sees our numbers?
The three of us doing the work, and nobody else. Nothing is shared with another agency, published as a case study, or used in a talk without your written say-so, and the peer figures we compare you against are anonymous and grouped by type and size. If you want the whole thing under an NDA before we start, send yours over.
Do you work with agencies near us?
Ask before you book and we will tell you straight who we already work with in your patch. Neither firm takes on two agencies competing for the same stock without both knowing about it first. If that rules us out, better you hear it now than after you have paid.
We already have a marketing agency.
Keep them. Nobody here is pitching for your retainer, and the marketing half is a read rather than a replacement. Adam and Lucy assess how the business is found and what happens to an enquiry against how property marketing actually works, which is a narrower thing than marketing in general: a decade of it inside national property networks between them, and six years selling houses before any of it. If your agency is doing a good job, you get that in writing and something concrete to hold them to. If the enquiries are arriving and quietly dying before anyone calls them back, you will know that too, and so will they.
We do sales, lettings and block. Does it still work?
That is the reason the five stages have three journeys behind them. A valuation, a move-in and a tender are not the same event, so they are not scored as though they were. Agencies running all three usually find the ceiling sits in one of them and quietly drags on the other two.
Do I have to take both halves?
We would recommend that you do. They run on the same business at the same time, so the two reads line up instead of contradicting each other, and the join between them is where most of the money turns out to be. Either half can be bought on its own, but the half you leave out is usually the one holding the other one back.
Does my team have to be involved?
Not unless you want them to be. Nobody is interviewed and nothing lands on their desk. What is needed is read-only access to what the agency already runs: the CRM or property management system, the works order and compliance records, the website and ad accounts, and the last few months of numbers. The more of that is available, the less of the report rests on assumptions.
What if I do nothing afterwards?
The report is yours either way. No retainer attached and no obligation to take it further with either firm. It does not expire either, so plenty of people read it, sit on it, and act on one thing six months later.
Find out which stage is your ceiling.
One benchmark report and a joint call, inside ten working days. What you pay comes off whatever you decide to do next, with either firm.
Book your place
Four details is all it takes. One of us comes back the same working day with a start date and what access we need. Nothing is charged until you have confirmed it.
No payment is taken here. We confirm the start date first, then invoice.
Check your inbox
There is a confirmation link waiting. Your place is not held until you click it. After that one of us comes back the same working day with a start date.
Nothing after a few minutes? Check spam, or call and we will sort it.